The fact of the matter is, if it weren’t for the stolen content, the plagiarism, the stealing of rights from (some) people (ghostwriters) too inexperienced to realize what’s actually happening and how many rights they actually have under copyright law, those publishers putting out frequent releases and burying everybody else’s books under their deluge of releases wouldn’t be news.
Well, except for the fact that they’re also unethical enough—or so ignorant of accepted publishing industry practice—to think that pretending to be an individual author instead of being the publisher they really are is a good idea.
I’ve made it clear in the past what I think about author personas. They’re not pen names and they are an outgrowth of get-rich-quick schemers entering the indie publishing industry as the barriers to entry fell away. They’re often unethical attempts to have it both ways: keep everything about oneself private while connecting and commiserating with others about things that matter in their lives by lying about what’s real in one’s own.
It has been a thing in the industry for longer than I’ve been alive to have a publishing house put out books that are written by various people under the pen name of one author. But in almost all cases it is a very easy thing to find actual evidence that this “author” is a house name and not a real person. Publishers haven’t generally tried to convince readers that these house names are authors in the sense we’re all used to.
The new breed of publishers that’ve grown up out of the indie author self-publishing industry spends a lot of time trying to convince us that they’re not publishers—but are in fact individual authors just trying to get by.
Yeah. I don’t think so.
They’re going to great lengths to keep the fact that they’re publishing instead of authoring a secret.
They are lying. They are deceiving. And they are jerks.
And the darkest part of the underbelly of this is that some of them aren’t even depending on real readers to make them money. They’re paying for reads at a cheaper rate than they’re being paid for them in Amazon’s Kindle Unlimited system.
What a crock.
It’s not that I haven’t known about this for a very long time, because I have. But a long time ago, I realized there was nothing much I can do about it at all, except write my own books, refuse to compromise because of what other people are doing, and be my own person.
I’m an author, a writer, and a publisher. And when I publish a book with my name on it, you can bet your ass that I wrote every damn word of it. I don’t publish books for other people and can’t imagine that I ever will. I don’t want to be a publisher. I’m my own publisher because it’s necessary if I want to sell books.
Honestly, I couldn’t care less about what publishers publish. But publishers faking it as authors and lying to people is the one subject that just really pisses me off. And those committing plagiarism to get ahead aren’t even publishers; they’re scammers.
Copyright infringement is against the damn law. People doing that are criminals and no sob story changes that. It is wrong, and our society has codified that in the law.
(I toyed with the idea of linking to bunches of articles and blog posts but the fact is I have a book to write and this stuff takes me way too much time to put together. I’m not a speedy blogger, that’s for sure. If you want more info on all this stuff, just do a few internet searches and you’ll find more than you ever wanted to know about all this garbage.)
The following are just a few of the things I’ve read, to get you started down that rabbit hole.