I’ve read three posts by this dude (or dudette, because I haven’t read the about page yet, will do shortly) and I want to get something said before I forget what it is I want to say. His/her—okay, never mind, I feel compelled to read the about page now so time out…
OMG. That’s an awesome ‘about’ page. I know this already: it’s a guy, he’s four years younger than me, we both ran Windows 3.1. What I don’t know is if he’s single and honestly anyone who writes that well and engages readers so smoothly, probably isn’t. Dammit.
Okay—time to move on. :-o
Pixelrage posted "Business Without The Internet?" and although I totally see his point, for me, that’s not the point at all.
You see, I’m an employee, but I’m treated very much like a consultant and I have done some consulting work on the side a few times. I’m tired of it… so, so tired of it. I admit, though, that my current work on websites is more like that of a hobbyist than a professional (don’t tell the IRS though, they get picky about that stuff when you claim losses!). That’s not to say I don’t think of my websites as a business, because I do…I just don’t treat them that way because frankly that takes all the fun out of it. I have the kind of career where I can easily transition to my own business (professional services I won’t name because I’m not ready for my bosses to discover me here and realize I’m unhappy in my choice of career), but I don’t want to.
The silence I get from working at home, alone? That’s the sound of peace and contentment, and I admit it. You want a poster child for who this woman, author of Quiet, is talking about? That would be me. Running my own consulting or product business? Diametrically opposed to the things that drew me to the internet to begin with and not a road I want to go down.
My point is that I see why affiliate marketing is running into problems. The other 2 articles I read address the problems quite well when Pixelrage talks about the 2012 affiliate marketing apocalypse and how Google is against you if you have an affiliate site, particularly a storefront. The good news is that I’ve never done storefronts. They suck and I know they suck and Google’s dude has it right when he says they’re "…just an unnecessary step in the sales funnel." They ARE. Face it. That’s what stings, when you already know or suspect something and someone comes along and confirms it for you when you really just want to hear that you’re being silly and that of course your work is great…when it’s really not. I’ve had that happen a lot and it, too, sucks. But we all have to face it sometime. We’re often less stellar than we’d like to believe, and more ordinary than we ever want to imagine. The good news is it doesn’t matter. There’s still no one else who can live your life, and we each get to decide what we’re going to do a moment from now and even if the choice is terrible, or the consequences are disastrous, we can own that decision.
If brands are where it’s at, there’s still a chance to make a career out of something that doesn’t leave you holding an inventory of products and dealing with clients every day in your consulting business, or your lawn care business, or your sports memorabilia business.
I’m not going to ramble about all that authority website crap that’s all over the internet these days, because the fact is, I feel like it’s stupid. You’re not an authority because you say you’re an authority. You’re an authority because other people say it. You need to be a destination, not a train depot. But you also need to have roads leading out to other interesting places, or you’re just a dead end. Get it?
This is going to be the difference between dead affiliate storefronts and actual internet businesses that don’t rely on Google to survive.
Pixelrage says it quite clearly when he says, "Become a Brand" and "This truly is the only way to stay alive these days: brands, as defined by search engines, are most likely websites that have real shopping carts and checkout systems. They supply products themselves, instead of shilling affiliate links to real storefronts" and I can’t disagree with the message, but I do disagree with the point. There are a lot of brands online, places I visit day in and day out, without any help from Google or any other search engine, that don’t sell their own product or service in the way I think he’s talking about, not the way a consultant sells a service. Their service is being a destination website. I don’t care about authority. I want to go somewhere to browse and hang out and waste what little free time I have. I tell my friends about these sites. I revisit when I want more information or another perspective or a few minutes to think about something besides the drudgery of my job.
Easy money days might be gone forever when it comes to internet businesses based on the affiliate model, but if I can build something that’s important because of what it is, not where it sits in Google’s search results, then I don’t know that I care. Work is only drudgery when you’re doing something you don’t want to be doing. Working hard for your money (thank you Donna Summer) doesn’t have to suck.